Using Social Media for Business

  1. sbn_admin
  2. 18/06/2017 1:24 PM

Social media is fast becoming the dominant marketing force for many companies within their digital marketing strategies. Aside from having incredible potential, it can also be very inexpensive, needed just some time and tlc to help develop your business and meet your marketing goals. Here are three key tips on how you can use social media for your business.

1) Lead Generation

Social media is a great way for your business to develop new leads. By using an effective content marketing strategy that drives traffic towards a call to action there is a strong potential for your business to generate a number of potential leads. What makes this even more effective is that due to the dominance of platforms like Twitter and Facebook, the metric potential for impression numbers are huge. So make sure you are active on social media and you have a strategy around your blogging.

2) Brand development

Your social media presence is becoming increasingly correlated to your brand. Brands that fail to have a social media presence at all are becoming more and more of a turn off to customers. Make sure you have a presence and are blogging with a tone that matches your brand and the messages you want to convey.

3) Find your niche

As much as it is recommended to use social media for business, there are a growing number of channels that many just do not have the time to effectively commit to. In this case, the best option is to pick one channel and specialise in this. What will dictate this however is your audience however, and what is most effective for them in engaging with your brand. You will find multiple shortcuts in blogging however to help you save time and streamline the process. Look to use tools like hootsuite and buffer to help get your content published on a variety of channels in a timely manner.

For more about using social media for business, drop me an email –

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